TECHNOLOGY & LUXURY

Delicate sensitivity toward things, one of Japanese characteristics, is reflected in our research and development of towels. Japanese technologies have created towels that feature the capability to maintain effects, such as softness and moisturizing, in addition to the basic performance of high moisture absorbency. The theme of ORIM is to develop and propose towels which feature new usage feeling but still maintain the luxury that blends into European lifestyles, such as "Nuguu (wiping) Towel" and "Uruou (moisturizing) Towel."